The War Philanthropists Don’t Know They Can Win
Every year, the global economy generates $10 trillion in profits. These profits flow overwhelmingly to people who already have wealth, while the organizations that could eliminate malaria, reverse climate damage, and end factory farming operate on scraps. This isn’t just inefficient. It’s absurd. And it’s fixable, not through revolution or regulation, but through a simple […]
Capitalism’s $10 Trillion Routing Error—And How to Fix It

Building Profit for Good Infrastructure: Part 1 of 5 Executive Summary The Problem: Corporations generate $10+ trillion in annual profits while proven solutions to humanity’s greatest challenges—from malaria prevention to disaster relief—remain chronically underfunded. This isn’t malice; it’s a routing error in capitalism’s design. The Solution: Profit for Good (PFG) companies operate identically to traditional […]
Above-Market Philanthropy: Why Profit for Good Can Surpass Normal Returns
Picture this: You’re buying an event ticket or a jar of pasta sauce at its usual price. Instead of lining random shareholders’ pockets, your purchase helps fund malaria prevention or educational programs.
From Charity Choice to Competitive Advantage: The Power of Profit for Good

Imagine a world where every purchase you make helps save lives or protect the environment. This is the promise of Profit for Good (PFG) businesses.
How to amplify the world’s donation dollars with Profit for Good | Brad West | TEDxTaftAvenue

Solving big world problems like extreme poverty, factory farming, and environmental degradation through a business model, Profit for Good.
The Motivation Behind Expanding Profit for Good

If Profit for Good diverts money from investors to effective charities, it could be transformative for the world.
Making Trillions for Effective Charities through the Consumer Economy
I write this paper in response to some feedback I have gotten from others in the EA community regarding the length of my prior post. So here’s a shorter version. Please note that we are now using the term “Profit for Good” (here described as Guided Consumption). For the companies that direct all or the vast […]
Guided Consumption Theory: A Virtuous Dance between Altruistic Agents, Economic Discriminators, and Opportunistic Helpers
Guided Consumption Theory: A Virtuous Dance between Altruistic Agents, Economic Discriminators, and Opportunistic Helpers Please note that we are now using the term “Profit for Good” (here described as Guided Consumption). For the companies that direct all or the vast majority of profits to charities we refer to them as “Profit for Good Companies” or […]