Brad West is the founder of Project COA and originator of the Charitable Ownership Advantage thesis.
An attorney and graduate of the University of Chicago Law School, he has spent four years developing the theory, compiling the evidence base, and designing the first instrumented tests of the model. He has published on the EA Forum and given a TEDx talk on the concept.
For questions about the thesis, the research, or the acquisition strategy: brad@projectcoa.org.
A 12-minute introduction to the Profit for Good model and the case for businesses whose profits permanently flow to effective charities, the foundational public articulation of the ideas Project COA is now testing rigorously.
