Brad West is the founder of Project COA and originator of the Charitable Ownership Advantage thesis.
An attorney and graduate of the University of Chicago Law School, he has spent four years developing the theory, compiling the evidence base, and designing the first instrumented tests of the model. He has published on the EA Forum and given a TEDx talk on the concept.
For questions about the thesis, the research, or the acquisition strategy: brad@projectcoa.org.
Nikita Gossain is the founder of PPR Capital, a Melbourne based firm that acquires durable small businesses from owners approaching retirement. PPR holds businesses permanently, with a focus on continuity and stewardship, over growth.
Nikita brings a decade of M&A experience, including 5 years in Deal Advisory at KPMG. She holds a CFA designation and an MBA from Cornell University. Nikita was recognised in Forbes 30 Under 30 Asia in Finance & Venture Capital.
At Project COA, Nikita brings an acquiror and operator's perspective to the Charitable Ownership Advantage thesis. She is interested in how strong, useful businesses can be acquired, transitioned responsibly, and potentially used as long term vehicles for charitable impact without losing commercial discipline. Her work helps connect the thesis to real world transactions: finding suitable businesses, understanding sellers, assessing operational durability, and navigating what responsible ownership transition requires.
Santiago Alcubierre brings over 16 years of experience in digital marketing, communications, and web strategy. He is the founder of Lemanode Marketing and has spent the past three years working closely with the Project COA team, helping develop and communicate the Charitable Ownership Advantage thesis while supporting the project's growth and public engagement.
At Project COA, Santiago contributes to the organization's digital presence, branding, and communications, helping make complex ideas accessible to a wider audience. His work focuses on supporting the team's mission by strengthening Project COA's outreach and ensuring its ideas are presented clearly and effectively across its digital platforms.
Pardhasaradhi (Pardhu) Namburi has formerly trained to become a selfless monk in India and is an entrepreneurial leader with a record of driving growth and positive impact across technology, business, and the nonprofit sector. He has led and scaled multiple ventures, managed teams, and guided organizations to expand while delivering innovative solutions. Recognized with multiple national service awards, he blends expertise in strategy, product development, marketing, tech, and leadership with a deep commitment to doing good in the world. He graduated from Northwestern University with a Master’s degree in Public Policy & Administration and is forever a public servant.
