Publications

Brad West speaking at a TEDx event about the Profit for Good model, showing slides of effective charities like the Against Malaria Foundation and GiveDirectly.

What is Profit for Good?

A very simple way of thinking about Profit for Good Businesses is that it is like a normal business, except charities are in the position

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Founder TEDx talk

A 12-minute introduction to the Profit for Good model and the case for businesses whose profits permanently flow to effective charities — the foundational public articulation of the ideas Project COA is now testing rigorously.