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Brad West

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Profit for Good and the Charitable Ownership Advantage

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The Charitable Ownership Advantage: Strange if Not True

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The War Philanthropists Don’t Know They Can Win

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Capitalism’s $10 Trillion Routing Error—And How to Fix It

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Above-Market Philanthropy: Why Profit for Good Can Surpass Normal Returns

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From Charity Choice to Competitive Advantage: The Power of Profit for Good

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How to amplify the world’s donation dollars with Profit for Good | Brad West | TEDxTaftAvenue

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The Motivation Behind Expanding Profit for Good

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What is Profit for Good?

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Making Trillions for Effective Charities through the Consumer Economy

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Guided Consumption Theory: A Virtuous Dance between Altruistic Agents, Economic Discriminators, and Opportunistic Helpers

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Stay Connected with Project COA

Get occasional updates as we develop the Project COA thesis, build the evidence base, and explore new paths for charitable ownership.

    We respect your inbox and your privacy. You’ll receive value-packed updates only, never spam, ads, or third-party offers. We don’t sell or share your information, and you can unsubscribe anytime with one click. Project COA is sustained by funding and donations, not sales campaigns.

    A 12-minute introduction to the Profit for Good model and the case for businesses whose profits permanently flow to effective charities, the foundational public articulation of the ideas Project COA is now testing rigorously.

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    Project COA is the operating name of Consumer Power Initiative Inc., an Illinois 501(c)(3).

    Chicago, Il | brad@projectcoa.org

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